![]() The Financial Times recently reported TikTok was preparing to launch a range of new e-commerce experiences in 2021, including the ability for creators to share links to products, support for affiliate sales, and even livestreamed shopping. Top Stories TikTok tests a new e-commerce experience in Indonesia We’re also digging into the new iOS and Android betas, the FTC complaint against math app Prodigy and more. This week, we’ve got a first look at one of TikTok’s early e-commerce tests, which involves a program for sellers involving product anchors on videos and the option for affiliate sales. In 2020, investors poured $73 billion in capital into mobile companies - a figure that’s up 27% year-over-year. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. Apps aren’t just a way to pass idle hours - they’re also a big business.
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